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<b>noitseuQ </b>merchandising evars  Map data sources to these destinations to send commerce data to SiteCatalyst

You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. products uses. If multiple products are involved and your implementation is using merchandising evars with product syntax (correctly) then this will be a consideration for you. evars. Adobe Analytics doesn’t have a free subscription. for the pages with multi-product info in the data layer I am passing the first product category as "semicolon" separated and different products as "coma separated. Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. Choose the event or eVar you need to set from the dropdown. 1,099 likes · 6 talking about this · 124 were here. eVars (optional): Merchandising eVars tied to the product. . Product String Merchandising Evars. Step 6. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. The merchandising eVars are quite complex to set because you have different way to implement them. Yes, you can use merchandising eVar for this. products string. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. These are the delimited sections you can provide: Product name (required): The name of the product. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. event1. . Merchandising eVars are thus not too compatible with Attribution iQ, where the product-specific part goes away (cross. Use evar: If your value is more than 100 char but less than or equal to 250 characters. Merchandising eVars. Steen Rasmussen will share some of his conclusions. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. It has quite an importance because the merchandising eVar are considered in a very specific way. 128 bytes. Populate campaign with a query string parameter. Events. Phone: (416) 293-9833. Are you saying you were able to overwrite the merchandising evar - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. I think many of us have tried sending the product position in a merchandising event. products, you must follow the defined format for Adobe analytics implementation. I don't think that GA's Processing Time Data Import is all that valuable when compared against Merchandising eVars in Adobe Analytics; it feels like a manually-administered way of achieving what. I appreciate for your time thank you. Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. Launch ExtensionsConversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. "s" is the Adobe Analytics AppMeasurement object, did you have your Adobe Analytics extension configured to "Make tracker globally accessible"?Hello everyone, Today I would love to hear about your personal experience back when you were learning to implement, use, or maintain Adobe - 431811A report that shows the number of unique values for eVar7 will now show one more unique value than it did previously. Merchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. The most common example is with attribution of purchases to a particular placement where a product was added to the shopping cart. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. We use merchandising evars when we want to allocate credits at product level. Currently we have evars and success events set up on various paths leading to the both events listed above. Firstly, your code for traversing adobeDataLayer looks cumbersome and possibly incorrect (from an ACDL perspective). The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis. When the user changes two or more lines at a time with the same plan(product). Action SequenceAdobe Solution Docs Home. Customize what data is collected to get the most out of Analytics data. I have a few that I can use to play - 574185Adds merchandising eVars to the products variable. it is a boon for a retail implementer where he has an option to track any activity on his. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. Click Analytics > Admin > Report Suites. I am not sure if I use merchandising eVar though?Products and merchandising eVars. Learn about the Adobe Analytics Product String tag extension in Adobe Experience Platform. I wonder. if those merchandising eVars are mapped to specific events it might have an impact on how the data is presented in the report. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. d_mid. How to Plan Your Product Finding Methods. Once Merchandising has been enabled, we need to go to the Admin Console and select the Product Syntax option under the new Merchandising setting that will now be visible. Open your JS console on your website and paste this into the console. . I was simply using pseudo eVars as placeholders. Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. . Previous page. Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. Leverage Merchandising eVars. Thanks, Judy. but it looks like the event and the dimension are being captured on - 574185I should mention, in my example, my Event 2 was fired normally, not part of the s. Populate campaign with a query string parameter. This help page describes how merchandising eVars work as a dimension. eVar1, productListItems [0]. To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2 The s. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. Hi, I have a question about how to format the product string when there are multiple products, with multiple merch eVars. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. I am unsure why you need to pass two eVar21 values in one product call?Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. if you want to use numeric type for evars. Unlike passing context variables (which need to be mapped using processing rules), this should pass the event and Product Data (and all merchandising eVars) directly into your tracking. ISBN-13: 978-0-321-85991-4. Consists of eVars that are enabled for this report suite, and applies only when these variables are set via the Adobe code on the page. If you want to use merchandising eVars; if you want to use numeric type for evars; if you want to modify expiration at any point to anything other than hit ; might be other use cases but only these ones come to my mind right now. adobe. Concatenate category and page name in a prop for easier. 100 bytes. . Test on your website. 4. eVar3 : subcategory. However, as all data ingested via the AEP Web SDK only arrives as fragmented context data into Adobe Analytics, I can't think of a way to make sure we can iterate over a whole array of multiple products and data points. eVars. Replies. 3 and eVar25=”caps” for exampleCurrently we have evars and success events set up on various paths leading to the both events listed above. Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. The following are the most typical uses for Merchandising eVars that we observe among. Adobe recommends using this plug-in if you want to easily add product syntax merchandising. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. Custom Events & Merchandising eVars. Much of this data is sent automatically via the E-Commerce Extension. Data Elements for products. events and s. Step 6. I have the same problem in Workspace. We’ll call these “add to cart location” and give that its own eVar. Finally, some changes to the way merchandising eVars are presented in data feeds have been rolling out to customers over the last few quarters that make them even more. If you want to use merchandising eVars; if you want to use numeric type for evars; if you want to modify expiration at any point to anything other than hit ; might be other use cases but only these ones come to my mind right now. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Great! I'm glad its working now - 608679NO, I have not enabled this optionMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. We’ll call these “add to cart location” and give that its own eVar. This field allows eVars to be assigned to each product in the Products variable. For instance, sometimes you need to set s. in fact, Processing Rules cannot see or update the Products List at this time (which is why you need to send it directly, and also why any paired events for. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" The intent behind Conversion Variable Syntax Merchandising custom conversion variables (eVars) is when the value of the product is not known at the time you need to establish the merchandising custom conversion variable (eVar), but that is not the case at outlined above (purchase, product view, and cart add all should involve specific product. Solved: Product Classification or merchandising eVar - Adobe Experience League Community - 578888 Solved: Do you suggest product classification on the. ANIME & MANGA NOVELTY GIFTSRead real-world use cases of Experience Cloud products written by your peersMerchandising eVars. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. is product ID eVar or prop? Thankyou for sharing the information I really appreciate for your time. category;product identifier;quantity;price;merchandising events;merchandising eVars . e. I've read the Adobe documentation, but the example show is for just once basked item. Customize what data is collected to get the most out of Analytics data. This current value is held itself to the item even if new values are combined for the particular eVar Stay tuned! Latest Questions are Updating. You should see an AA beacon sent with the following s. There are two ways you could go about this. So the last search term entered, last banner clicked, or last promotional page viewed before a purchase will have the. I'm uploading date, transactionID, 1 new evar, 3 new events. Navigate to Adobe Analytics > Tools > Data Warehouse. Standard eVar allocation setting Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Action Sequence eVars are custom variables that you can use however you like. How to Plan Your Product Finding Methods. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. event1to100. Now we want to implement revenue tracking. Currently we have evars and success events set up on various paths leading to the both events listed above. without that, any information sent to price or quantity - 608679Harry, thank for your input. products populated. . Click one of the permission line items. - 546109Custom Events & Merchandising eVars. While some bots can be set up to authenticate, the majority aren’t that smart. The user doesn’t log in at any point in their visit, and their user identification eVars aren’t persisting from previous visits. - 574185to gain points, level up, and earn exciting badges like the newA deep dive into the concepts behind merchandising eVars and how they process and allocate data. . Well, i'm testing the workaround with an additional - 190101However, remember that Low-Traffic values can still appear using Data Warehouse in specific scenarios. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. In this case, Logged In, obviously. 2. on the implementation side-of-things (and not through classifications), Merchandising eVars are the way to go. Topics: Dimensions. What is the. For information about how to assign product profile admins, see the “Manage product profile admins. Admittedly, the products variable is the most complicated one. Yet, it has data collection limits that don’t cover the needs of companies owning high-traffic digital properties. Its primary purpose is to segment conversion success metrics in custom marketing reports. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. An eVar can be visit-based and function similarly to cookies. Select the Available eVars checkbox to enable the drop-down list. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). Hello, We have review for number of products on our e-commerce website. Evars Collective brings a curated collection of artisanal lines from around the world to the SF Bay Area. Examples The AA Product String Builder provides the ability to create product strings representing everything from the simplest Product Viewed event to the most complex Order Placed. Add Changed Resources and Build for Development. EVars that are set in the product string must be configured as “merchandising” enabled with “product syntax” in the Adobe Analytics report suite settings. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. Props can be copied to eVars. Event data layer path is expected to be a string literal (and to be relative to the Product Collection Path set above). but I haven't done a lot with specific event mapping. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Merchandising eVars. Dimensions: 7-1/2" x 9-1/8". . 1. Quantity (optional). Email : info@evarcollections. Enter the path to the appropriate data layer variable using the same syntax described above. Merchandising eVars would be the only way to explicitly connect "value a" to "product a" / "value b" to "product b", etc. Test on your website. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. Allocation: 'First'. Low-Traffic values may still occur for list vars, list props, merchandising eVars, and marketing channel detail dimensions. js or AppMeasurement. . products populated. Examples include list vars, list props, merchandising eVars, and marketing channel detail dimensions. User. Merchandising eVars (in context of events) NOTE. Merchandising eVars are a great way of storing product-level context data. 2083 bytes. Delimit multiple merchandising eVars with a pipe (|). Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. Book. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. _experience. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). My Code Syntax: cdata. As a consequence, my recommendation is to create one data element (custom script) in DTM for each of the cases. If the variable is used in s. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. Product ID: You product id 😉. on the implementation side-of-things (and not. Anything above will be truncated. List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. . We don't need price or quantity at this stage, and let's just ignore category for the moment . Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. _experience. I am trying to use event191 against evar44 and 45 but I dont see the numbers. Also I would advise you to not send some of the product name but the product SKU/ID. Product Review Count Metric1 (unique Visitor) Metric2 (Orders) Metric3 (. js code is the core JavaScript library that powers Adobe Analytics. Merchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. _experience. Companies using Google Analytics 360 pay about $150k+ per year for the license. See Dimension Overview for more information. Have a nice day. In the Enabled column,. 2. Hi , Good Morning Thanks. Send the product id in the s. Enabling Merchandising: Merchandising eVars assign a different conversion variable value to each product at the time success events take place. Enter the path to the appropriate data layer variable using the same syntax described above. It has been implement using conversion variable syntax. eVar is being set on the pageLoad. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). This value remains tied to that product, even if one or more new values are. All you have listed could in deed be ok a. Merchandising evars are used to correctly attribute the success factor. product name) and therefore has unspecified values, I can filter out the unspecified in the table format (and the grand total adjusts) BUT when I create a line chart the unspecified values ar. You could use merchandising eVars in your product notation to store things like promo code applied, discount, actual purchase price, etc. Hi Ramya, Best Practive for the above scenario; A new clearVars method is available to clear the following values from the instance object like eVars, props, etc. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). I got mixed responses from client care so not sure which is the best response or. I used extremely simple products notation: s. Based on your screenshot, I agree with @Jennifer_Dungan that Merchandising eVars are your best solution. eVar21: 00001113-1; Product 2 Category: 00001113-3 [no product] [no quantity] [no price] [no events] [no eVars] Product 3 [no category] Product ID: 1880; Quantity: 1; Price: 15. I am not sure if I use merchandising eVar though? Products and merchandising eVars. put("&&&events", "event1"); to cdata. eVar2 : category. Anything above will be truncated. AA Product String Builder by Search Discovery. analytics. Identify Low-Traffic Values in Data Warehouse. Admin. Adobe Launch. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. getVar ('data element name'); Or you can set the code reading the data layer. In some limited scenarios, low-traffic values can still appear. products string. Set d_dst=1. In this example, you would have two internal search phrase eVars and just have. if you were to just pass a bunch of values into a standard dimension, they will relate to all products equally. The Visit container is the most commonly used container because it captures behaviors for the entire visit session once the rule is met and lets you define which visits you want to include or exclude in building and applying a. On the purchase event, you will need to change: cdata. Translate. Most web analysts use scatter plots to identify improvement opportunities. Conversion Variables (eVars) overview. . See merchandising eVars for more information. Replies. SELECT productListItems [0]. This value remains tied to that product, even if one or more new values are. The best practice that is supported by Adobe is - 236514Brian, thank you I wish merchandising evars could me manipulated via processing rules. I have the below product string on purchase which currently works fine. Action SequenceThanks a lot for reverting Eric. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. e. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. eVars typically include internal search terms, A/B testing, campaign/promotion tracking, merchandising categories, and user types. we used a eVar to hold the search keyword. if i understood correctly, i have to avoid "|", ";" and "," . Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. Conversion Variables (eVars) overview. Open your JS console on your website and paste this into the console. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per event, such as products, listVars, merchandising eVars and list props). Translate. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. 3 and eVar25=”caps” for example Currently we have evars and success events set up on various paths leading to the both events listed above. Essentially, here is the Products String as - 608679Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. What's the character limit for image requests. . . Sample code: val changePlanDataMapTest = mutableMapOf - 608679Adam Greco reviews the basics of Merchandising eVars. If Auto-include is available, enable it. For example: Product listing. eVar1 : sku. eVar1 : sku. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. In the above examples this would be: Value 1 = Module Name. Sorted by: 0. Evars are inextricably linked to ‘Success Events’ in Adobe. Consider this scenario: A search is made. If you want to use merchandising eVars. No KPIs in visit. ). As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if. analytics. _experience. Props cannot. Go to the Rules tab, then click the desired rule (or create a rule). However, this isn't true. The query below returns a merchandising eVar and event for the first product found in the productListItems array. products? Is it in the Data Element? I believe in most cases, the s object may not yet be initiated when the data element runs. Click Edit Settings > Conversion > Unique Visitor Variable. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple products. However when reading the Adobe Help Comparing Props and eVars I read eVars can use success events as metrics. com eVar (Merchandising) Last update: 2022-12-09 Topics: Variables Created for: User Admin This help page describes how to implement merchandising eVars. The products variable tracks products and properties tied to them. Page reloads. . Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Name this profile ‘Analytics full admin access’, then click Next > Save. Most of these won't be tied to individual products (for when they order multiple products) but relate more to the overall order. . Merchandising evars: allows users to get detailed reporting on merchandising attributes, such as popularity of products by size, color, brand and other attributes. We would like to show you a description here but the site won’t allow us. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. I would like to add currency events and merchandising eVars. eVar1 : sku. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per hit, such as products, listVars, merchandising eVars and list props). August 7, 2019. Now we want to implement revenue tracking. If you want other allocation than linear, for example last. If you want to associate a product with metadata like a category, color, size, etc. here are some good resources to read more about: Implement a merchandising variable However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. Hi. events. May 25, 2021: Updated the. products. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Specifies a unique ID that can contain only alphanumeric characters. Or you can also use the classifications feature of adobe analytics and classify your products into different buckets or categories . Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. They're designed for exactly this purpose: to associate a specific value with a specific product. eVar is being set on the pageLoad. I. value FROM adobe_analytics_midvalues WHERE. If there is a tracking code that expires after a week, that value could be persisting across multiple visits. They also aren’t initially intuitive and I want to keep this post simple and focused. Back on the Product Profiles page, click the newly created profile, then click the Permissions tab. products populated. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. products uses. However, Adobe has improved eVars to an extent that they now fulfill almost all. Flow visualizations are based on instances of a dimension. In addition, time-based expirations can expire an hour early or an hour late if the persistence spans a daylight savings time change. product variable: s. As a best practice, it is always recommended to include the variable number. d_dst_filter. Adobe recommends using eVars in most cases. - 424502I believe you make reference to the Merchandising eVar using product syntax: - 445003This was done via the Products variable and Merchandising eVars. The break down by an existing merchandising evar didnt workOh. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. products string allows you to associate an eVar with the products. eVar1 to. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Yes, but it requires a ton of logic underneath (=a good data model) to make that happen, which is probably why Merchandising eVars support only the Attribution logic from its default settings (first-click, last-click or linear). This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. Normal product string: s. Some standard metrics have been renamed from Adobe Analytics: Visitors =. To learn more, see here. You can set them as normal eVar syntax or in the product syntax. Hi, I need to collect a lot of data on the confirmation page such as delivery option, delivery store, delivery state, payment option, promo code used, etc. As noted for custom events, multiple merchandising eVars may also be set here. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. You can find the values for the configurations in the s_code file provided to you by SiteCatalyst. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. value FROM adobe_analytics_midvalues. Step 5. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. Some standard metrics have been renamed from Adobe Analytics: Visitors =. Merchandising events The Merchandising Events setting allows you to set eVars and events on a per-product basis within the “products” string, and supports increment and currency events. The "event" doesn't have to be in the s. I am only guessing based on the name). A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Unlike passing context variables (which need to be mapped using processing rules), this should pass the event and Product Data (and all merchandising eVars) directly into your tracking. g. Read real-world use cases of Experience Cloud products written by your peersConversion Variables (eVars) overview. You should see an AA beacon sent with the following s. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Hello, we are implementing Adobe Analytics for our web shops, based on AEM and Adobe Commerce. Hi Rama, Good questions. To learn more, take a look at the links below! And, special thanks to @brian_au . based on your smaple code ( ";12345;1;10. Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . Merchandising eVars.